Both match on action and the 180° rule promote continuity editing. Continuity editing is defined as 'the predominant style of editing in narrative cinema and television. The purpose of continuity editing is to smooth over the inherent discontinuity of the editing process and to establish a logical coherence between shots.'
Other techniques that help create continuity editing are fade out/ins, cross cutting, diegetic sound, establishing shots and eyeline matchs.
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